WhatsApp is changing its privacy policy to allow businesses to message its billion-plus users, opening up a potential revenue stream for the Facebook-owned app.WhatsApp即将转变其隐私政策，容许企业向其10多亿用户发送到消息，为这家Facebook旗下应用于修筑一条潜在收益来源。The policy shake-up — the first since it was acquired by Facebook in early 2014 — will allow companies to send messages that many people now receive by SMS.这是自WhatsApp自2014年初被Facebook并购以后首次展开的根本性政策变动，该要求将容许企业向许多现在通过短信(SMS)拒绝接受消息的人发送到消息。WhatsApp plans to test these new services, such as fraud alerts from banks and updates from airlines on delayed flights, in the next few months.WhatsApp计划在接下来几个月测试这些新的服务，比如银行收到的欺诈警报，航空公司改版航班延后。

But the company said it would not put so-called banner adverts in messages. 但该公司回应会把所谓的横幅广告放到消息里。It reiterated that its end-to-end encryption meant it did not have access to the content of messages nor did it regularly store metadata on who contacts whom.WhatsApp申明，其末端到末端加密意味著它看到消息内容，它也会常态化存储有关谁在跟谁联系的元数据。“We want to explore ways for you to communicate with businesses that matter to you, while still giving you an experience without third-party banner ads and spam,” it said in a blog post.WhatsApp在一篇博客中回应：“我们期望探寻各种方式，让你同对你最重要的企业维持交流，同时依然给你一种没第三方横幅广告或垃圾信息的体验。

”The new privacy policy will allow Facebook’s main app to use the phone number a user provides to WhatsApp to allow marketers to target advertisements. 新的隐私政策将容许Facebook的主要应用于用于用户获取给WhatsApp的电话号码，容许营销者投入定向广告。The number used by WhatsApp will become part of an existing database that can be anonymously matched with companies’ own customer lists to create an audience to show a particular marketing message.WhatsApp的用户电话号码将沦为现有数据库的一部分，该数据库可以与企业自有客户名单展开电子邮件给定，从而建构一个受众群体，须向其展出特定营销信息。Facebook will also be able to use the number to suggest friends to add and to track whether a user has both WhatsApp and the Facebook app on their phone.Facebook也将可以用于这一号码建议加到朋友，或跟踪一位用户否在手机上同时装有WhatsApp和Facebook应用于。This is the first time that WhatsApp has shared any user data with its parent. 这是WhatsApp首次与母公司分享用户数据。

When Facebook acquired WhatsApp for $22bn, some feared that the social network would change the privacy policy, mine its data or start showing adverts to users in their messaging stream.当Facebook以220亿美元并购WhatsApp时，就有人担忧这家社交网络不会转变隐私政策，挖出其数据，或开始在消息流中向用户表明广告。“Your encrypted messages stay private and no one else can read them. Not WhatsApp, not Facebook, nor anyone else,” the WhatsApp blog post said. WhatsApp在博客中回应：“您的信息仍不会被加密并维持偷窥，没有人（还包括 WhatsApp、Facebook或其他人）可以加载内容。

“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers.”我们会与还包括Facebook在内的其他平台分享或公布您的WhatsApp电话号码，我们亦会将您的电话号码出售、获取给广告商，或与其分享。

本文来源：开云(中国)Kaiyun-www.ff-jj.com